Web presence services can be considered under the SEO or Search Engine Optimization blanket. But what we do with this portion of our business is simple, fast, effective and affordable. So I think it stands on a category of it's own because for many customers it's simply a bad idea not to do this. You either need to seek out the information and do it yourself, or you need to hire Choice Web Design to do it for you or your new site is going to struggle; perhaps it will fail.
Why is web presence so paramount in a business website? Because the search engines are smart. The more directories, yellow pages, business review sites, google maps, yahoo directories, DMOZ links and much more your site is a part of, the more present your website and your business will be. Consider this an extension of your social-network. It's your business network and in order for your business to be known, easily found and to rank well on google map listings and other things, you need to have a lot of business presence on the internet.
Pay-Per-Click advertisements like google adsense are actually a very smart way to acquire some traffic to your businesses website. Of course it isn't an easy road for everyone. If you are apart of a highly competitive field that happens to have a bunch of people dying for website business and willing to pay for clicks for inbound traffic, this might not be the best road for you. You might want to consider putting more effort into the natural links, affiliate links and local advertisement. But for many customers and particularly new and innovative businesses, using something like adsense can be inexpensive and drive an overwhelming amount of traffic to a website. We help people get setup with adsense and start driving traffic to your site/business!
