Choice Web Design specializes in small business websites. We work with small businesses to not only build a website that looks up-to-date and professional, but that is targeting a particular market and/or keyword. Our websites are built entirely off of web-based Content Management Systems or "CMS" sites.
For example, the template you are viewing on our website is provided by a company called "Joomla Art". They are a company that provides quality paid templates on many Content Management Systems. This allows our customers to browse from a large database of templates in order to pick out the template they feel would best attract their target market. It also allows us to be more efficient as we don't waste time on making a website with dreamweaver, or custom creating a Joomla template only to find out that it wasn't what the client or customer was looking for.
Content Management Systems like Wordpress and Joomla house an endless collection of extensions, which can be installed and configured right to the site.
An example of some of these popular extensions would be a forum, photo slideshow module, hotel booking system, directories (which would allow your users the ability to post their own ads and information on your site) real estate directories, advanced menu systems, newsletter mailers, community building extensions, and much more.
Being that our target market consists of small businesses, every website is different and requires a different toolsite be-it from different look and feel of a template, to advanced functioning and PHP capabilities that would actually help you organize and run your business right from your website.
What about do it yourself templates from Godaddy and other companies?
In recent years, there are many companies that offer computer savvy customers the ability to plugin their business information into a website and create their own at a reasonable cost. What is to stop small businesses from moving completely in this direction? Knowledge of SEO, knowledge of web presence and most importantly: customer service. When you are creating your own website, it would be easy to plug in lots of content about your business. As I am writing this page right now, it really isn't that difficult as it is an aspect of our business that I understand well. But what is a challenge to many people creating their own website is the understanding of how to make the BEST website in your target market.
Websites found by Google, Yahoo, Bing and other search engines are becoming more and more the regular channel for new business via advertisment. So why would you possibly risk not being at the top of your competition in the way of site design, functionality and Search Engine Optimization if it were so important? In the 90's many companies thrived with the use of a business name in the first few letters of the alphabet (i.e. ABC Plumbing) because their ad would alphabetically show up in the beginning of the yellow pages, thus driving the most potential new clientelle.
So if you are thinking about making your own business website, the most important step in creating a thriving business in today's market, then think again. Consider hiring professional help like Choice Web Design to not only build you a beautiful website that is exactly what you want it to be, but to look over the creation of the website with Search Engine Optimization in mind. In addition to this we can assess your competition, target market and target keywords and help you build links to getting your web page in the ranks with your highest competition.
